Creating a brand guide
To make your campaign recognisable , you need to create a brand and style . It will also ensure consistency in your look if multiple people on your team are developing branded materials . What will your logo be , what colours and fonts will you select ? Do they ' speak ' to your audience ? Choose colours and fonts that compliment each other ( ask a search engine to find out what works well together ). You can play around with ideas on Canva . com and look through their brand board templates . You can also have a go at sketching ideas below .
Logo
Colour palette
Fonts
Heading Sub-heading Body
Style of imagery
1 . Show ‘ real people ’ not staged photo-ops 2 . Tell new stories 3 . Show climate causes at scale 4 . Climate impacts are emotionally powerful 5 . Show local ( but serious ) climate impacts 6 . Be very careful with protest imagery 7 . Understand your audience
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