Posters that pop
Posters can be used to promote an event or brand , raise awareness or attempt to change people ' s opinion . We ' ll focus on the latter .
Content : First , you ' ll need a catchy , snappy title / question that will entice in your viewer ( remember , we need to appeal to the values of our audience ). Next , succinctly explain the issue and why making change is important . Then , explain what that call to action is . Include hashtags , links to petitions or similar - whatever you choose , you need to make it possible for the reader to take action . If you have a platform for them to register their action then you can see if your poster campaign was a success . Explain why the action will benefit the reader . Specify your call to action within a certain timeframe to ensure they make acting a priority . Use facts rather than opinion , but you can describe the facts with emotive language or with scenarios that appeal to their values . Include any important details ( e . g ., dates , times , contact information ) - and don ' t forget a logo ! To ensure your poster is read by the people it is intended for , make a plan for how many posters you will make and where you will display them .
Designing your poster : Choose a pre-made template on
canva . com or search for inspiration on the internet . Decide on your images / icons and colour palette . Decide on the text . Make it persuasive . Used varied fonts to show which information is the most important .
We now challenge you to make your own .
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