Persuasive writing / speaking
As you have learnt , you need to appeal to a person ' s worldview if you are going to have any chance of changing their opinion or behaviour .
Looking back at the three audience segments , which one do you need to persuade ?
Who will they listen to ? Who do you need to send to convince them to change ?
What is it that you want them to change ( e . g ., about a policy or a practice )?
What angle will you take ? ( e . g ., the economic , social or environmental benefits )
What language and words will you use to persuade them ?
What facts will you include ?
If your first approach doesn ' t work , what other angles could you choose ?
Use the story arc and storyboard on pages 25 and 26 to help you . Draft the structure of your letter / speech . Then , on the next page , write out your persuasive letter . You will need to adjust the tone for the person you are addressing , i . e ., it may need to be formal , factual and rational , or emotional and values-led .
Print two copies . Send one to the person you are trying to persuade / use to rehearse before delivering your speech - and keep one for reference .
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