Youth Climate Comms toolkit final | Page 24

Theory of Change

How will your chosen method influence your audience and reach your objective ( s )? Fill out the table below to strategise how .
Method Audience ( s )
How will they feel ?
What will the learn and gain ?
What will they do differently ?
What difference does this make to our objective , the environment , society and the economy ?
Persuasive writing
Interactive stall
Filmmaking
Social media
Posters