How appeal manifests in our decisions
While we may all make the same decision , it is worth knowing that it is not always for the same reason - different things appeal . Here is an example using solar panels ...
Which of the three UK climate audiences belong to which statement :
1 . We just bought solar panels . We will be able to save money and feel safer in the knowledge that we have our own supply of energy .
2 . Our neighbours bought solar panels and we thought it silly not to do the same ! We like how futuristic it looks .
3 . I am concerned about the state of the planet , and we all have to do our bit to make a difference . That is why I decided to buy solar panels .
Answers : 1 = A ; 2 = B ; 3 = C
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