Fuelled by the success of its glove and footwear range in
the US G/FORE has now grown its distribution network
to over 40 countries and is now launching its maiden
apparel line in the UK, focusing its attentions on men’s
technical fashion knitwear.
At the end of July we had the chance to get up close and
personal to line at the UK launch at Urban Golf in Soho,
and to our delight the range really lived up to its hype.
The G/FORE knitwear collection offers a modern
interpretation of a classic style in custom-developed,
hybrid-blend fabrics which provide the ultimate in both
performance and luxury.
Special features of the launch range include all-natural
yarns; moisture-wicking and fast-drying properties
engineered for breathability. For the few sunny days
that the British summer serves up each of the garments
offers built-in UV sun protection and resistance to fading.
To ensure that each and every player feels comfortable
on the course the fibres used in the line offer fourway stretch technology to allow essential freedom of
movement throughout your swing. The cotton pique
knit even features a functional yarn that reflects UV light
away from the body, providing a cooler, more comfortable
wearer experience.
The UK apparel will accommodate a wide range of ages
and styles, its camouflage print Polo’s are technically
well put together offering all levels off golfers good
movement and playability on the course but at the same
time allowing the wearer to step straight off the 18th and
feel comfortable and stylish in the clubhouse.
“Giannulli said: “We are taking a real fashion perspective
with a cleaner aesthetic. This combination is a unique
opportunity for us. There are great athletic golf brands
and there are great casual golf brands. We’ve taken
fabrics that you see in fashion from top luxury brands and
fused them with technical properties keeping the athlete
in mind.
“We’ve really taken our time working with our mills to
find and develop fabrics that have the right hand, drape,
texture, weight, and unique look for G/FORE.”
iannulli added: “G/FORE stands for quality, colour and
G
expressiveness. Our knitwear, gloves, shoes and socks
weren’t designed in a cubicle and tested in a factory; they
were born out of a desire to express myself while playing,
and to help inject a little more personality and flair into
the game. That’s why we started G/FORE and it’s why
more and more golfers are turning to G/FORE – they
want to enjoy their golf, and they want to look and feel
exceptional when they play.”
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