FAIRWAY FASHION | LYLE & SCOTT
is admittedly lacking in depth, but this actually increases the
confidence levels with what is on offer this Spring; "one
should never run before they can walk".
The range of Gold Eagle golf shirts might be limited, but
the quality of what is on offer is right up there with the
best for this season. Fresh colours and signature tour
branding features on some key styles such as the Hawick
Tour polo shirt, whilst geometric detail features across a
selection of shirts from both the Spring and Fall ranges.
Lyle and Scott golf trousers is another category which
has benefited from the renewed focus on golf wear. Lyle
& Scott chino trousers feature added stretch in the fabric
for maximum comfort and are available in the two classic
colours of navy and beige, whilst a deep Claret Red will
be introduced in the Autumn, all equally timeless and
fashionable enough to wear off the course just as often as
on the links. For a golf specific trouser, look no further than
the Gullane Tech from Lyle & Scott – ergonomic stretch and
a slim fit offers everything you need this season.
The Gold Eagle logo became as iconic as any other within
British menswear, whilst the dedicated Green Eagle logo
clearly differentiated Lyle and Scott golf clothing from
anything else on offer by the brand. At the time, it made
complete sense to diversify but, as the years progressed,
the Green Eagle lost its appeal amongst the modern,
style savvy golfers of this generation. Generally speaking,
the perception of the Green Eagle became slightly less
expensive in comparison to the Golden eagle – suggesting
that every polo shirt, merino sweater or chino with a Green
Logo was of inferior quality to anything else produced by
the brand. It may not be the truth, but that’s what happens
when the market becomes saturated with over-produced,
over-distributed and under-priced clothing.
The solution: discontinue the green and re-introduce the
gold. The Lyle & Scott golf clothing range for 2016 now
features that iconic Gold Eagle logo to re-align with the
heritage and everything else associated with the brand –
which is a great move in itself. However, more importantly
for us, many more assets are also being injected into Lyle
and Scott golf clothing with a whole new team at the helm
– a team which is young, dynamic, trendy and forwardthinking with a collective ambition to vastly improve the
range and help reinvent the brand within the designer golf
fashion industry.
No British menswear brand can come close to the quality
of Lyle & Scott knitwear, with a historical link to Hawick in
the Scottish Borders and an unrivalled expertise, which is
also beginning to trickle down and through the rest of their
golf apparel on offer. The Lyle and Scott golf polo shirt range
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In conclusion – Lyle and Scott golf clothing is quickly
returning to its former glory and the ranges for 2016
signal a clear step in the right direction. The heritage,
the quality and the tailoring expertise has never wavered
and we hope the return of the Gold Eagle can only help to
reaffirm its status in golf wear in the years ahead. The range
is far more exclusive, far more premium and far more stylish
than anything else that’s been available with a green logo
at the left chest though, as with any brand transformation,
it will take time for Lyle & Scott golf to return to its former
glory. So far though, we really like what we're seeing.