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known club brands; custom fitting; club testing; trick-shot displays; simulators; the latest golf gadgets; extensive retail; and the opportunity to win everything from a packet of tees to an exotic golf holiday, it is the ultimate day out for any golf enthusiast. The show will be hosted by Golf Juice presenter and YouTube sensation Mark Crossfield, whose golf coaching videos have received more than 90 million views. He will be accompanied by PGA professional Matt Lockey, who also enjoys a substantial following on social media, where he’s better known as ‘Coach’ Lockey. The duo often work together to produce videos and will be reunited once more to entertain visitors at the show. Crossfield is one of social media’s most popular golfing figures, with almost 200,000 followers on YouTube, in excess of 34,000 Twitter devotees, and nearly 60,000 Facebook ‘likes’. His videos cover coaching, equipment and course reviews, all delivered in his individual – often irreverent – style. He will also give away six free lessons every day via his social media channels, with the lucky winners benefiting from a 30-minute lesson with Crossfield and Lockey, which will be recorded and shown on the former’s YouTube channel. Crossfield, who has been coaching golf for more than 20 years, will also host the daily ‘Innovations in Golf’ section on stage, which focuses on gadgets and equipment new to the market. Crossfield said: “I love golf shows. I love the excitement and the buzz about them, and the enthusiasm for the sport that visitors generate. So I was delighted to be asked to work with the guys from the London Golf Show. “It will give me the opportunity to meet some of the many people who watch us on YouTube and to give a few lessons to show visitors. Also, and this is a great one for me because I love playing with gadgets, I’ll be presenting the ‘Innovations in Golf’ section, which will highlight some of the great new ideas in the game – and also some of the wackiest. I can’t wait to get started.” To help launch the show, Crossfield, Lockey and Ladies European Tour stars Sophie Walker and Charlotte Thompson recently played ‘golf’ within the Bluewater complex, after the shops had closed for the day, with the unique round being recorded for publication on Crossfield’s YouTube channel. The London Golf Show takes place at Glow, Bluewater, in Kent, from August 26-28, 2016. Tickets can be purchased from: www.londongolfshow.com/buytickets. Tickets to the London Golf Show – which takes place at Glow, Bluewater, in Kent, from August 26-28 – are free for accompanied under-16s, and also for lady golfers, until August 25. Tickets cost just £7.50 – until July 31 – for everybody else. Entry will cost £15 on the door. YOURCADDY MAG - ISSUE 10 | 21