FAIRWAY
FASHION
Ian Poulter’s stylish attire isn’t just a very public way of making himself stand out in a crowd.
Clothes are a genuine passion for the charismatic 39-year-old.
So much so, the golfing apparel brand he founded, IJP
Design, follows his own philosophy very closely, creating an
extensive range of high quality, distinctive clothing, that is
both functional and fashionable, to ensure you look good
on and off the course.
“My philosophy has always been ‘Look Good, Play Great’
– This may not be as important to others but it works for
me! I decided to launch my own line after being unable to
find clothes I wanted to wear on the golf course that both
looked good and performed well. IJP Design does both
these things”.
IJP Design’s new #RaceToAce campaign coincides with the
launch of its Spring/Summer 2015 collection, which will be
revealed in February.
#RaceToAce is about improving your game, striving to do
your very best and encouraging you to take your golf off
the course and in to your day-to-day life.
To that end, IJP Design has enlisted a team of golfing
experts – as well as giving you the benefit of Ian’s own
winning experiences – to help you throughout the year
with invaluable advice, golf-specific exercises, podcasts and
videos, using #RaceToAce and its six key principles:
14 YOURCADDY | ISSUE 01
PREPARE
The right preparation before a game is vital – and this
includes what you eat. Ian Poulter and his team will give
you advice on how to refuel before, during and after a
round of golf, giving you delicious, healthy recipes to try at
home. If you eat well, you play well.
EVOLVE
IJP Design’s ambassadors will demonstrate to you drills
you should work on and what you can do in the days and
hours before a game. Every golfer has everyday problems
– our handy downloadable step-by-step guide will show
you how to overcome them to help your game evolve and
improve. Also watch out for a host of instructional videos.
STRIVE
Look after your body and it will perform better. Ian and
the team will give you an invaluable insight into how
professional golfers train and focus on their strength and
fitness. Core strengthening is important to your swing
while improving your balance can really help your game.
Small adjustments can make a big difference. Strive is
about the will to improve – and our team will show you