That ’ s where this rebrand really comes into the frame . Its role , and the job of Life U ’ s Marketing Department , is to correct interferences that have emerged in higher education marketing over recent years that obstructed Life U ’ s exposure to Generation Z , those born in 1997-2012 . The utilization of more succinct copy , a message that inspires prospective students to become self-empowered change agents , and a vibrant and more energetic design caters to this generation . These are natural changes that must take place with every business to ensure that they are effectively reaching new audiences with the content that they prefer to consume .
Mindpower , a women-owned , Atlanta-based and full-service marketing and branding agency that specializes in bringing brands and campaigns powerfully to life , is who worked with Life U leadership and the Marketing Department in creating the new brand for the University .
“ When we began our relationship with Life U , we conducted extensive research into the previous brand and all that it encompassed , as well as all that this University ’ s rich history and sustained reputation was built upon ,” explained Preetam Printz , Senior Account Director at Mindpower . “ It was clear that a foundation was present that was conducive to growth , and the adaptive philosophy present in the core values of the institution was an indicator to us that change would not be seen as a deterrent to the Life U community , but rather an opportunity for further growth and evolution .”
When looking at some of the design elements that came out of the rebrand , one of the most prominent and meaningful was that of the circle motif . Because circles are nature ’ s perfect shape , they represent wholeness . The Life University brand makes use of circles to convey the innate vital energy of all living things that allow organisms to heal , self-maintain and achieve optimum function . The two main variations of the circle motif are the dynamic circle and the static circle . The dynamic circle motif creates a sense of motion and flow , while the static circle makes for a focused , contained emphasis .
Dr . Kevin Fogarty
It ’ s safe to say that all i ’ s were dotted and t ’ s crossed when developing every aspect of this rebrand for Life U , and the University is proud of the results of the hard work that went into this project by all who were involved .
LOOKING AHEAD
“ At Life University , our purpose is to provide students with the vision to fulfill their innate potential , the inspiration to engage in a quest for self-discovery and the ability to apply a principled approach to their future roles as leaders in humanitarian service and as citizens in their communities ,” remarked Life U ’ s Chairman of the Board of Trustees Dr . Kevin Fogarty . “ This rebrand has not only put us in a place to excel now in reaching the masses with the Life U ’ s purpose in the forefront , but it has also leveraged our spot at the top of our field for years to come . We are well-positioned to sustain the excellent standard that we hold ourselves to every day at this University . The best is yet to come .”
Alumni . life . edu | 2022
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