Your Extraordinary LIFE 2019 2019 | Page 52

A modern interpretation of the traditional LIFE Green . vibrant , modern and fresh
Pantone : 375 C CMYK : 46 , 0 , 100 , 0 Hex : # 97c93c
Numerals
Letters
Numerals
Letters
A complimentary color to the LIFE Green .
Defined as : powerful , elegant and strong
Pantone : Black C CMYK : 67 , 64 , 67 , 70 Hex : # 2a2623
Symbols
Symbols
Historically tied to Life University . natural , healing and harmonious
Pantone : 3435 C CMYK : 86 , 45 , 79 , 49 Hex : # 144733
A complimentary color to Midnight Blue and LIFE Green .
Pantone : 544 C CMYK : 27 , 10 , 5 , 0 Hex : # b6cfe1
approachable ,
Added to bring energy , Vitalism and excitement to the brand .
intelligent , energetic and warm
Pantone : Yellow C CMYK : 2 , 9 , 100 , 0 Hex : # fddc00
H I G H L I G H T S

FY19

LIFE UNIVERSITY BRAND GUIDELINES
1 . Brandmark
2 . Color Palette
Primary Colors

$ 80,000

3 . Typography
Trajan Pro

Secured Support for LIFE U Athletics

PT Sans
Secondary Colors
LIFE Green Black Legacy Green Horizon Blue Energy Yellow
1 2 3 4 5 6 7 8 9 0
# $ @ & % * ! ( )
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
# $ @ & % * ! ( )
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Launched the Running Eagles Club which supports LIFE University Athletic programs and provides our student-athletes with the foundation they need for academic success and athletic tools to compete among the nation ’ s best .
Description
The primary Life University brandmark is a typeset wordmark set in LIFE Green . The wordmark consists of
of Trajan Pro . The mark pays tribute to the original set of Life University brandmarks by continuing to be set in the instantly recognizable Trajan Pro typeface . Slight adjustments have been made to the kerning , coloring and weight of the mark to maximize readability , retention and visual aesthetic .
Meaning
Bold , professional and enduring .
Breakdown
N / A . The Life University brandmark cannot be broken down into anything less than the full mark .
Rules
1 . The mark must always have adequate padding around the letters to allow maximum readability and visual interest . This padding should be at least the width of the I as shown . 2 . The mark may be shown in LIFE Green , white or black . No other colors or combinations may be used . 3 . The mark may be shown on color or overlaying photography only in its reversed , white state . 4 . The LIFE brandmark may never be altered , adjusted or amended from its current form .
Rationale the colors that make up our earth — the only known planet in our universe that can support life . We have chosen our colors to mimic the natural blues of the sky and sea , greens of the grass and forest and yellow as our lone energy source .
Each color evokes a certain emotional response that that has been studied carefully and selected to match the foundational core and philosophy of Life University .

Secured individual and

Trajan Pro

It is represented in the primary brandmark and in selected areas of the website and printed collateral . This typeface is used primarily for headers and foundation support of

lead-ins . Body copy is not recommended to be displayed in Trajan Pro .
Description PT Sans
Trajan is an old style serif typeface designed in 1989 by Carol Twombly for Adobe . The design is based on common content copy the letterforms of Roman square capitals , as used
for the inscription at the base of Trajan ' s Column from which the typeface takes its name . Since the inscription Description and its writing form manifests in only

$ 107K one PT Sans case , is Trajan a Grotesque is an all-capitals , Humanist typeface sans . serif Instead font , small caps are commonly used for their lowercase designed by Aleksandra Korolkova . Known for its brothers and sisters .

Sans comes in a variety of weights and cadences and is most effective when mixing sizes and

more than for the Chillon Project

$ 1,643,465

RECEIVED IN CASH

AND IN-KIND CONTRIBUTIONS

SECURED

Five families either joined or expanded their family legacy on the
Generations Wall .
Three scholarships reached endowment

level of $ 25,000 each and will be made available to LIFE students in one year .

$ 291,668IN

SUPPORT FROM

President ’ s Circle members

Secured private support of over $ 60,000 for disbursable and endowed scholarships .

204 first-time donors

50 Alumni . LIFE . edu | 2019