Event Evaluation
Evaluating Aims and Objectives:
A winning case study continued...
but not many others were motivated to attend the event. Articles in local newspapers along with event listings in publications popular with young audiences (Now Then/Toast/Exposed/etc.) would have improved the marketing reach to this demographic as this is a likely place for them to pick up information and the event would appeal to them more if they see it in these publications (Hoyle, 2002).
The second objective of the audience leaving content was definitely achieved as 84% of attendees responded positively on the night when asked to give feedback on posit notes (See page???). This was further reinforced by a post-event feedback form in which 100% of respondents rated their experience four out of five or higher.
That said, the response rate for this form was low, possibly due to too many questions, or a lack of incentive. Developing a more fun and engaging questionnaire would solve this, perhaps one that has more graphics than text, collect feedback by the attendee
playing a game or uses interesting features like drag and drop or sliding scales (Brace, 2013).
The audience was kept well entertained and engaged throughout but some feedback suggested that more activities could have been added between races to further engage attendees.
There was a raffle, squares board and pool available but perhaps shorter intervals and more races or a different game altogether to fill the gap would have been better. This could have taken place in a different area of the venue and engage attendees in a different way to increase stimulation.