YOUNGSHIP TANZANIA ANNUAL REPORT 2018 ABOUT YOUNG SHIP TANZANIA | Page 9

Page | 8 THE AIM OF OUR YOUNG SHIP TANZANIA IS; To enrich human knowledge and understanding of the vital roles of maritime industries and commercial shipping in the economic, social, political and cultural life of the global environment’. HOW DO WE ACHIEVE THESE OBJECTIVES? The Young Ship Tanzania prepares a programmes of communication through education. It is about increasing public awareness and understanding of the maritime industry and the vital role it plays in sustaining day-to-day life around the world. It is about what the maritime industry in all its forms can offer young people and about providing worldwide access to quality in-depth information to those who know little about the industry. However, one of the challenges in realizing these ambitions lies in the very nature of the industry. It is vast, global and fragmented, made up of a diverse range of segments with their associations, members and accompanying interests. The challenge is to unite these interests in one project which is neither political nor commercial and create a motivating, credible and appealing Maritime Industry Knowledge Centre in key languages with regional/national ‘chapters’ and outreach programmed with customized national resources. THE MAIN TARGET GROUPS ARE: • Politicians and regulators • Educators • Maritime industry business community • Mainstream media • Students and young people • And those involved in all aspects of maritime transport AWARENESS CENTRE: YoungShip Tanzania is about reaching out to people who know little or nothing about the maritime industry and is funded by industry and educators. It is neither political nor commercial and its solid web-based structure with its responsive design for media devices from desktop to tablet to mobile phone has an enormous potential for outreach to all generations in a cost effective and efficient way. You can access the Knowledge Centre in English, Swahili and French. Several other key languages are in the pipeline.