the CEO. When IT is not merely viewed as a cost-center but regains its true glory as a critical differentiator and revenue
driver, the CIO will move from reporting to the CFO and will transform to reporting to the CEO.
We all need to realize that using technology to create super cool products and solutions laden with high-tech features and
benefits are of no use, if your customer's don't need them. By putting your Customer First, Front and Centre (CFFC) of
your business model, you can create a trajectory of rapid growth, sustainable competitive advantage and value-based
differentiation. Let’s create blue oceans and elevate our customers, our organizations and society at large.
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