Relevancy & Impact
In today ' s hyper-competitive economy , marketability of a service / product and how much market share it captures is a function of how relevant it is to the target segment and how large an impact it creates for its customers . If we consider a 2x2 matrix , with Relevancy on the x-axis and Impact on the y-axis , we can divide this matrix into four quadrants . On the upper right hand quadrant , is where we want to operate- high relevancy & high impact . If our offering is not highly relevant to the potential customer and simultaneously does not have a significant positive impact in helping solve the prospect ' s business pain , we will not have a winner on hand .
Differentiation commands value and contextual relevancy & impact sustain value and enable capturing market share . If what you are offering , is not in the fourth quadrant of the 2x2 matrix , then you should reconsider investing resources to deliver your product / service .
Remember , it ’ s not about you- it ’ s about your customer and their needs and what you can do for them and how your offer is going to help them solve their business pain .
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