The first step to customer intimacy and customer delight is to have a customer. You cannot pull a cart forward without
first having a strong horse. You cannot have a strong horse that will pull the cart, without first taking care of the horse
with the right feed, vaccines, maintenance and tender loving care(TLC) that provides a firm foundation to the edifice of
positive and sustainable relationships.
Take the first step. You miss one hundred percent of the shots you never take. On many occasions, opportunity comes
dressed up in overalls and is covered with dirt, grime and grease. Most people will not spot it and will miss out. But a few
of us, who are different and do stand out, will be discerning enough to look beyond the obvious, see the vision, Believe,
Have Faith, Keep the Faith, and paint the path to the future. If you do what everyone else does, you will get results like
everyone else does. Do you want to be average or do you want to be the outlier?
Malcolm Gladwell, in his famous book The Outliers talked about how the outliers created that differentiation and what
they did to be the exception rather than the norm. Don't be average, be distinct. Have the rough edges, be proud of them
and keep moving. There is no need to smooth out the rough edges and reduce everything to its lowest common
denominator. Motion creates emotion and emotion creates an involved exchange (time, money, interest). People buy
emotionally but justify logically. The sizzle sells the stake. It's OK to be different. If I am OK then everyone else is OK. If
I am not OK, then my rose colored peripheral vision impacts how I view the world and its people.
In the next post, I will build some more structure around this concept and share how we can create that differentiation, the
uniqueness and stay hungry to stay ahead. AmerAsian is distinct. AmerAsian has created the blue ocean-thanks to
everyone who made the Freedom Friday launch on Tax Day, April 15th 2016 (go figure!) a big success. It will build on
this foundation and keep moving forward. Proceeds from the snow cone stand, were 100% donated to Noah's Home of
Hope in Lago Vista, TX (Restoring Lives and Brightening Futures). It feels good, to do good-It is the right thing-rally the
troops and let's go www.amerasian.co
www.noahshomeofhope.org
To know how you can get involved and make a difference, email [email protected]
Exciting times. Onward & Upward.
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