YMCA Healthy Living Magazine, powered by n4 food and health (Summer 2016) | Page 7
LEIGH REEVE, AdvAPD AT CEREAL4BREKKIE
Leigh Reeve is an Advanced Accredited Practising Dietitian and Director of the Australian Breakfast Cereal
Manufacturers Forum (ABCMF), home to cereal4brekkie. The ABCMF provides evidence-based, practical
information so Australians can have a better understanding of the true value of breakfast cereals and breakfast
as part of a healthy lifestyle. You can learn more about Leigh at n4foodandhealth.com
MUMS AND
BREAKFAST
New research has revealed the impact of the morning school rush on the diets of
Australian mums, with a third regularly skipping breakfast as they get their children
ready for school. Nutrition expert Leigh Reeve from Cereal4Brekkie explains.
G
alaxy research shows 58 per cent of mums admit to
preparing breakfast for their kids but not themselves
and for one in three it is a regular habit.1
Research commissioned by the Australian Breakfast Cereal
Manufacturers Forum (ABCMF) also found among parents
that skip breakfast.2,3:
• 2.2 million (67 per cent) Australian parents worry their
children don’t eat enough breakfast to get them through a
morning at primary school.
• Two out of three parents (67 per cent) resort to strategies
including bribes and/or bans to get their children to eat
breakfast before primary school. Among these parents,
almost half (46 per cent) agree that banning TV and access
to technology is the most successful tactic.
The morning rush may be chaotic, but it’s important for
parents to take five minutes to look after themselves.
Managing the day without breakfast can leave you moody,
lethargic, battling to think straight and generally makes it
tougher to manage tantrums and keep the family on track.
A coffee may give you an instant pick up, but compared to a bowl
of cereal, you miss out on important fibre, vitamins and minerals,
and are more likely to overeat during the course of the morning.
It takes just five minutes to grab a bowl of cereal. It’s an
important investment in your wellbeing and it sets a great
example – that’s important given the latest Census@School
data shows one in seven Aussie kids skip breakfast.
Here are a few more brekkie time tips and tricks:
• Don’t turn on the TV or technology until breakfast is eaten
and children are ready for school.
• Find out what your children enjoy for breakfast, so you
don’t waste time preparing options they won’t eat.
• Take 15 minutes each night to prepare for the morning
rush (e.g. have cereal out and ready or prepare porridge so
it just needs warming).
• Consider an on-the-go brekkie option ( e.g. a ‘nibbler box’
of dry breakfast cereal, sultanas and fresh fruit).
• For kids with early sport, make a smoothie the night
before. Use breakfast cereal, milk and other favourite
fruits, and it will be ready to grab, shake and go in the
morning. Or have a liquid breakfast product at the ready.
• Lead by example. Ensure you take the time to have
breakfast. It will give you the energy and patience you
need to manage the morning rush and really does set the
best example for the kids.
REFERENCES
1. ABCMF Study, 2013, Galaxy Research. A representative sample of
1001 Australians aged 18 to 64 years.
2. Galaxy Research, September 2015, survey of n=510 Australian
primary school children aged 6-12 years
3. Galaxy Research, May 2015, survey of n=1,000 Australian parents
of primary school children aged 5 to 12 years
Source: www.cereal4brekkie.org.au
SUMMER 2016 YMCA HEALTHY LIVING MAGAZINE
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