I
nternational Arogya 2017, the first international
conference and exhibition on AYUSH and wellness
systems organized by FICCI in collaboration with
Ministry of AYUSH, Ministry of Commerce & Industry, and
Pharmexcil, concluded on December 7 at Vigyan Bhawan
(New Delhi) with participation of delegates from more than
70 countries and visitors from all over India.
The four-day event was held in the backdrop of the
National Health Policy 2017 strongly advocating
mainstreaming the potential of AYUSH within a pluralistic
system of Integrative healthcare. To further this cause
different plenary sessions were conducted on issues such as
business opportunities in Integrative Healthcare, building
the brand AYUSH, global regulatory issues on AYUSH and
matters related to standardization and regulation. The four-
day global summit also witnessed a B2B meet on medicinal
and aromatic plants.
In the plenary session, Building a Brand Strategy: Healing Power
of AYUSH for the World, it was discussed that the world is
looking up now, and by incorporating modern system of
research and by educating people about the concept that
Ayurveda is a way of life, the brand AYUSH can be taken out of
India.
In the plenary session, Standardization and Quality Control in
AYUSH Sector, Shri. Roshan Jaggi, Joint Secretary, Ministry of
AYUSH, GoI, summed up by stating the emergence of AYUSH
as a rising sector but reinforced the necessity that growth cannot
be achieved without following the standards of international level
besides State regulations. Standardization of AYUSH products is
not an easy task due to its polyherbal and herbo-mineral nature
but now is the time this issue needs to be addressed.
Free health check-up and consultation, counseling by specialists,
Yoga demonstrations and naturopathy sessions were some of
the other attractions at International Arogya 2017.
Speaking at the valedictory session Shri Shripad Yesso Naik,
Hon’ble Minister of State (Independent Charge), Ministry of
AYUSH, Govt. of India, said: “During the past few days we
have deliberated upon the importance of AYUSH system.
Harnessing its merit and immense potential for the
wellbeing of mankind has been the focus of this gathering.
We have witnessed the participation of more than 70
countries who have shown their willingness and resolve to
work for the development of traditional medicine. The
contemporary relevance of Ayush is ever increasing.
AYUSH system not only makes scientific sense, but can also
make considerable business impact. The enthusiastic
participation of more than 250 traditional manufacturers
itself shows that on the coming days this sector will emerge
as a prominent economic entity resulting in enhanced
transaction of Ayush products and its related services.”
In the plenary session, enhancing the Export Potential of
AYUSH, Dr D C Katoch, Advisor, Ministry of AYUSH, who
was the moderator of the session said: “AYUSH finished
products export is worth USD 700 billion, and stand alone
potential of AYUSH raw material export from India is USD
3,000 million. There is a huge international market that
needs to be exploited.”
During the same session, Mr. Pramod Kumar Pathak, Joint
Secretary, Ministry of AYUSH, announced that the
Government of India has signed MoUs with 11 countries
and established 28 AYUSH informative cells till now.
Some of the key points put up during the plenary session,
Business Opportunities in Integrative Healthcare, were the
necessity of ‘trans-disciplinary approach’ to promote
Integrative healthcare framework. It was also said that
integration should not be left to the fate of the patient,
rather it will be more fruitful only when physicians integrate
their knowledge and practices.
ABOUT FICCI
E
stablished in 1927, FICCI is the largest and oldest
apex business organization in India. Its history is
closely interwoven with India’s struggle for
independence, its industrialization, and its emergence as
one of the most rapidly growing global economies. A
non-government, not-for-profit organization, FICCI is
the voice of India’s business and industry. From
influencing policy to encouraging debate, engaging with
policy makers and civil society, FICCI articulates the
views and concerns of industry.
It serves its members from the Indian private and public
corporate sectors and multinational companies, drawing
its strength from diverse regional chambers of
commerce and industry across states, reaching out to
over 2,50,000 companies. FICCI provides a platform for
networking and consensus building within and across
sectors and is the first port of call for Indian industry,
policy makers and the international business community.
JAN 2018
YOGIC HERALD 87