YES Case Study (EN) Unlocking the Power of Inclusivity | Page 2

A NEW MARKETING STANDARD FOR PURPOSE
The event was a resounding success exceeding all expectations , but don ’ t just take our word for it …
“ Time and time again , you continue to smash our events . I have no negative feedback to share , there is nothing you guys could have done differently . Just incredible .”
– Advocacy Brand Manager
SHATTERING INDUSTRY NORMS
This event went beyond gathering a crowd ; it celebrated humanity in its most beautiful forms at Common Decency in The Nomad Hotel . The bar ’ s name plays homage to its history as The Bow Street Magistrate ’ s Court and the police station where Oscar Wilde was held for his so-called sins . provided the perfect backdrop for this groundbreaking occasion . Many of the people arrested and detained there years ago were held on account of their affront to common decency so hosting 150 top-tier delegates at this particular venue truly was an iconic celebration of life itself .
THE ULTIMATE HOST
To kickstart the celebration , we enlisted a TikTok sensation and inclusivity advocate as the MC for the evening . His effervescent personality and commitment to the cause made him the perfect choice to lead the event , setting the tone for an evening of empowerment .
RAISING A GLASS TO DIVERSITY
Guests were treated to expertly crafted , colourful cocktails that mirrored the brand ’ s commitment to embracing diversity . Meanwhile , the event witnessed star-studded performances from VIP guests including the enchanting Sophia Stardust , Blu Hydrangea and London ’ s most talked-about magician , becoming a stage for the celebration of self-expression .
CAPTURING MAGIC MOMENTS
To ensure every magical moment was captured for posterity , we had our very own Getty Image photographer on hand …
We also installed a bespoke multi-colour shimmer wall , serving as the perfect backdrop for photo and video content , radiating the vibrancy of exclusivity . Attendees were encouraged to share their experiences , amplifying the message of unity and celebration .
Plus , a monumental ice sculpture took centre stage as a striking symbol of purity and transformation .
The guestlist was carefully curated , including several prominent influencers who took to social media to rave about the event and the brand ’ s inspiring message – leading to widespread social coverage increasing the brand ’ s visibility and social media presence significantly .
We not only celebrated the brand ’ s unwavering commitment to diversity but showcased its dedication to creating an inclusive space where the LGBTQIA + community and allies could come together and feel safe , supported and celebrated .
This is your reminder that when a brand dares to challenge the status quo , we can help you make a lasting impact on the world , one event at a time . youreventsolutions . com