Stylenanda is a South Korean high street brand, headquartered in Seoul, South Korea. Stylenanda started as an online brand but has now become a multi- chain retailer as they have opened more than 200 stores worldwide. Stylenanda can also be found in various websites and department stores such as; ASOS, ZALORA, Lotte Department, Olive young and much more. .
Compared to Alexander Wang, Stylenanda uses Social Media such as Instagram as their main source of communication which shows that their target customers are anonymous. They use Instagram to connect with their 893k customers worldwide as they are a Seoul-based company. But to attract more customers they post exclusive offers and collection that no other brands offer which makes more people intrigued by the brand.
Also, Stylenanda sells everything from clothing to makeup. Stylenanda main style of an item that they offer is based on K-Fashion (Korean Fashion) and K-Beauty (Korean Beauty). As more and more people, have been interested in Korean fashion and beauty since its very different from your usual western type of looks which looks quite cakey and simple. However, Korean’s focus more on looking natural and different. Also, K-Pop (Korean Pop) is getting big a more fans are idolizing their favorite artist and Stylenanda uses this to their advantages as many people want to look like their idol.
Since, Stylenanda is an online based brand, so the appearance of their website had to look interring and reflected their band so they made their websites look very androgynous and artistic but also simple to look at and easy to use. The brand is getting known worldwide, so now the websites translate into different languages since their customer are not just native Koreans but also westerners.
In conclusion, both Alexander Wang and Stylenanda communicate with their target market in a similar but different way as both retailers have very different markets. Alexander Wang uses more variations of communication platform to communicate, such as his connection with celebrity, Social Media and does a collaboration. However, Stylenanda mainly uses Social Media as their main source of communication as more than 30% of their customers are a foreigner.
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