Alexander Wang is a Taiwanese-American fashion designer and founder of his brand Alexander Wang. Alexander Wang is a high end desginer, known for his dark couturier sports and streetwear. Alexander Wang uses a wider range of commutation tactics for instances, they use online websites, Social media pages, Campaign etc.… to target their target audience since they have more of an international market. Alexander Wang collecations are stocked globally in more than 700 stores and other venues; including, luxury department stores such as, Bloomingdale's, Barneys New York, Neiman Marcus, Bergdorf Goodman, Dover Street Market, Browns and Net-a-Porter.
The biggest advantages to Alexander Wang is the massive connection that they have with famous models, actors and musician. They use this as their main source of communication to target their audiences and sell their brand. Alexander Wang has fashion shows every year and every season and famous celebrities are spotted attending the show, which gives the brand free publicity and more customers as fans of these celebrities wants to look and feel like their idol.
Every year, Alexander Wang collaborates with nameless designers, brands and companies such as H&M, Samsung, Adidas, Beats by Dre, Chris Lee, and the lists go on; to create a fusion of ideas. This helps to enlarge their customers by approaching different customers from various platforms and taste. Alexander Wang also does a collaboration to help charity by creating a collection to help raise money for charities which encourages more people to buy their items. Recently they have teamed up with, Do Something, a global charity campaigning for young people and social change. Also, Samsung Electronics to create a fashion bag which was sold to raise funds for New York-based charity Art Start.
Also, Alexander Wang takes advertising very seriously. They advert their brand everywhere, magazines, billboards, editorial photo shoot so the brand can be seen by everyone in various locations. Their adverting photo and videos are usually different depending on the collection, but usually, the photos and videos have a very strong aroma and quite eye catching which catches people’s eyes and makes them more curious and the brand and what they offer.
charity campaigning for young people and social change. Also, Samsung Electronics to create a fashion bag which was sold to raise funds for New York-based charity Art Start.