YELLOW #00 FIRST EVER ISSUE OF YELLOW MAGAZINE | Page 18

Body Shop

Ownership – Public limited with share capital

Type of retailer– Multi-Chain

Size of store– Large Business

Turnover- £404 Million

Type of activity– Non-Food

Pricing Policy - Economy

Range of merchandise–

•Makeup

•Skincare

Method of customer contact–

•Email

•Phone

•Face to Face

Location– In-town and out-of-town. Oxford Street

River Island Clothing Co.

Ownership– Private/ Limited with Share capital

Type of retailer– Multi-Chain

Size of store – Large Business

Turnover-£894 Million

Type of activity– Non-Food

Pricing Policy- Economy

Range of merchandise–

•Womens

•Menswear

•Accessories

•Shoes

•Kids

Method of customer contact–

•Email

•Phone

•Face to Face

Location– Local, In-town, Out-of-town. Oxford Street