l YEAR IN REVIEW 2009 l
MARKETING MATERIAL
SACC-PHILLY UPDATE
The SPU was revamped in 2008 thanks to the
combined efforts of SACC-Philadelphia’s
interns. The semi-annual magazine was printed
in full-color for the first time instead of black
and white. A style guide was also created to
maintain consistency and increase the professional look of the magazine, including developing a text and style standard to be used for
all future issues. In addition to covering SACCPhiladelphia’s various events, with a feauture
story on famous swedish chef (not from Sesame Street) Marcus Samuelsson. Beyond that
the 2008 SPU collaborated with Swedish Wire
and published some of their online content
in the paper as well as focused on the big
elelephant in every room this year the economic resession and the inplication this has on
business exchange between Sweden and the
greater Philadelphia area.
SACC-NEWS 2009
During 2009, SACC Philadelphia made some
major improvements in our on-line presence.
The first step was taken in April, when the new
web site was launched. Apart from being
easier on the eye, the new platform enabled
SACC to implement new functions, such as
on-site event administration and dynamic ad
space. The platform, provided by Guavabyte,
one of SACC’s partners, also provides a possibility to make changes without coding skills,
which enables the site to be updated quickly
and consistently.SACC Philadelphia has also
launched a social media campaign and the
chamber is now present on Facebook, LinkedIn and Twitter.
Through these channels, non-profit organizations with limited resources are able to market
themselves and keep in touch with their members and other stakeholders. The social media
presence also constitutes a foundation for
reaching out to young people for the Young
Professionals Network that SACC Philadelphia
is launching in 2010. Lastly, SACC-Philadelphia
integrated a calendar function on the home
page where the Chamber’s events are listed,
along with the events of other ScandinavianAmerican and Philadelphia business organizations. The idea is to provide a one-stop-shop
for anyone in pursuit of information regarding
SACC-, Scandinavian-, or business-related
events in the region.