Yawp Mag ISSUE 20: The Festival that Was | Page 20

WHERE DO THEY COME FROM?
The vast majority
of attendees come
from Melbourne

8% (51,000) of attendees are
interstate visitors - majority
from NSW, followed by QLD

The Top 5
postcode regions
for Melbourne
attendees are
Bayside, East, North
East, Inner City,
North

5.5% (35,000) of
attendees are
regional
Victorian visitors

Visitors stayed on
average 1–3 days
and the main reason
for their visit was
attending the Festival

The average
expenditure for
visitors $1,450