Yawp Mag ISSUE 20: The Festival that Was

RECORD BR 61% of audience surveyed attended at least 3 shows Audience Research conducted after the 2013 Festival confirmed that the average attendee looks like this: Female (63%) – skewed by the fact that the females are generally the purchaser of tickets Aged 18-49 University educated employed full time (64%) 70 % work outside the CBD Boasting the largest program of events in it’s 27 year history, the 2013 Melbourne International Comedy Festival saw 459 shows with 5,671 performances by 1,390 performers helped by over 1,200 support staff in 130 venues. Income is evenly spread $40,000 - $69,999 (26%) (This result is skewed by the fact that females are more likely to initiate the booking and purchasing process – in reality the gender of our audiences is fairly even.)

Yawp Mag ISSUE 20: The Festival that Was | Page 18