Yawp Mag ISSUE 16: SKETCH COMEDY | Page 15

planning carried out over years at a time. Some had help. “Funny Or Die” was founded by established comedians Will Ferrell and Adam McKay, so they had a bit of a head start. “College Humor”, on the other hand, is currently coasting on a lot of segments by up-and-coming comedians and has over ?ve million subscribers – not views, but subscribers. The main thing the standout hits have in common is good use of social media. Most sketches ?nd their way around the net through status updates, lists and other sharing media. Internet sketch has even got “YouTube Comedy Week” helping out, giving YouTube sketch shows a kind of Shark Week of their own. Don't do it drunk All this breeds a lot of optimism. 'Before, it would have been nearly impossible for anyone just starting out to convince a major television network to launch his script into production’, writes Mashable's Christine Erikson. 'Today, distribution is no longer a huge issue — anyone with a camera and creativity can produce potentially viral content, as we've seen time and time again.' The simplest way to address this comment is 'nuh-uh.' Internet sketch success takes just as much sweat as the traditional method. The team behind Comedy Central's “Workaholics” is a prime example. Kyle Newacheck, Adam DeVine, Blake Anderson and Anders Holm st ?????????????????????)????????????????????????????????e??Q?????????????????????%????)???????????????QX????????????????????????????????e??Q??????????)?????????????!?????????????????????????????????????????????????????)????????????????????????????????????????????????????????????????)?????????????????????????????+?qI?????Q????t????????????????Q?????????? ????? ????5???!????????)???)!????????????????????????????????????????????????????????????q??????????t????????????????????????????????????????????????Q???)???????????????????????????????????!?????????????????qI?????? ???t)??????????????????????????????????)M????? ?????)e??Q?????????e??M????????????????????????????????????????????)???????????????????????????????????????????????????????????????????)!??????????????????????)U????? ???? ???????L?????????????????????????????????????????????????????)A????A?????A????L???????????????????????????????????????????????)??????????)????5????Q?????L???????????????????????????????????????() ?? ?? ???? ?????((0