Mediaville Productions
Karl Durrant
Chief Executive Officer
BIO
Interview
“I was born in Kingston but grew up in St Mary. I graduated St.Mary High with 9 CXC passes then moved
on to the institutions sixth form where I acquired four CAPE passes then I moved on the Creative Production Training Center (CPTC) where I studied television production. While at CPTC I shot a video for Sizzla
which started my career and I never looked back. To this date I have shot close to 100 music videos and
commercials I have represented 44 artistes from 9 different countries as a publicist. I am currently part time
at the University of the West Indies reading for a BA in Journalism and doing pre-production work on my
documentary entitled REGGAE’S NEXT CHAPTER as well my international chart show entitled 5STARS
STREET BUZZ CHART SHOW. Additionally I do music videos and public relations, I am father of one and I
am engaged. That’s Karl Durrant in a paragraph”
Where did the name Mediaville ProWhat do u do on a normal day? I write
duction come from?
press releases, arrange interviews and
The name represents my vision; a melttours, I direct and or shoot on producing pot of services offered at one place,
tion days, I spend time with my family
Mediaville is short for Media Village.
in the nights and study when required. I
Describe Mediaville Production in five
try to stay busy and focused during the
words:
daytime and at night It’s all about my
Innovative, multifaceted, quality, effifamily.
cient, futuristic.
What is the inspiration for your mateWhat is your most successful video?
rial?
That’s hard to determine as I have had
Life, fantasy, nature, love and realism
more than 20 number one videos but
Did you always want to be Director, if
videos like Taking You Home by Romain
not what?
Virgo, Sweet Killer by Ginjah created
I have always wanted to be a director
waves worldwide among others.
but at one point I wanted to be a proWhat is your biggest pet-peave(what
fessional cricketer, I even captained
turns you off) of the business?
my high school’s under 19 team for five
Corruption
years running but my first love called so
I answered.
Do you have any influences or anyone
you look up to?
When did you discover your creative
Hype Williams and Steven Spielberg
talents?
In grade 7 when I started writing short
How do you describe your style?
stories and poems which grew into
A dash of realism with a sprinkle of
Karl Durrant
scripts for plays which into concepts
Chief Executive Officer abstract and a tups of futuristic fundafor music videos, commercials and now
mentals.
documentaries as well.
Where do you see Mediaville Productionin the
What inspired you to start Mediaville Production?
nxt couple of years? AT THE TOP SETTING THE
My entrepreneurial spirit and my desire to become a
BENCHMARK FOR PRODUCTION AND PROMOdirector at a early age ( I shot my first video when I
TION IN WORLD MUSIC AND STINKING RICH
was 17 which was for Sizzla featuring G-Mac).
OF COURSE LOL.
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