As an indie artist you have to do all the grass root work and find ways to reach your fan base.
'Sonja Blade
and bad, but at the end of the day I wouldn’t trade it for the world. A lot of artists are trying to do half the stuff I’ve already done in this game, so I’m very appreciative of it all, like I said the good and the bad. The good allows me to still have the love for the art form and the music. The bad just reminds me never to be in those situations again and to continue to grow. So they both have helped me to remain relevant in this industry, because I have so much love for the music, that I’m always inspired.
What has been the most challenging element?
(SB) The most challenging element would have to be adjusting from being on a major label to now being an Indie Artist.
on a major label to now being an Indie Artist. On a major label you have that huge machine behind you pushing your music out to the world. As an indie artist you have to do all the grass root work and find ways to reach your fan base. Over the year I’ve truly embraced the grind and the control, so what was once a challenge has now become a part of me. I enjoy being involved and knowing what is going on with my product every step of the way.
Over the years how have you been able to be both successful and maintain your core audience?
(SB) It all starts with the love for the music. Nothing happens if you’re not enjoying what you’re doing. Music will
SEPTEMBER 2012 HIPHOP TYMES 23