PROMOTIONAL PRODUCT PRINTING.....EXPLAINED
With so many options available to you we decided to put you in ‘The Know’ when it comes to print
techniques used to brand promotional products. Herewith is an explanation of the print processes
used in the world of Promotional Products!
The promotional products industry has grown in leaps and bounds over the last 10 years and there is
no doubt that an effective promotion starts with giveaways of this nature!
You can include t-shirts, pens, lanyards, drink ware, flash drives and rulers to name but a few to your
promotional giveaway stable, that feature your brand. This article will allow you to explore the
different printing processes used to get quality logos onto your promotional products.
Screen Printing: The Song Dynasty in China first introduced this printing more than thousand years
ago. Over the years, several enhancements have been made to make the process more efficient.
Among the more popular printing processes, Screen Printing uses a framed mesh along with an inkblocking stencil to create the desired image. Even though this process is commonly used to
personalize clothing, they can be used on a variety of other materials such as paper and glass as
well.
Digital Printing: This process is also known as CMYK and offers full-color printing. A notch above
Screen Printing, this form of printing uses actual printing rather than screens. Digital printing is used
on magnets, notebooks and mouse pads.
Pad Printing: This process transfers ink to a surface by using a metal plate. This plate has a film that
creates the printable image on exposure to UV light. The plate is then stamped on a bulk of
promotional products to provide accurate and timely printing. Pad printing can be used on a variety
of surfaces such as glass, plastic, ceramic, wood and glass.
Laser Engraving: This process is simple and clean. The logos are loaded into a laser engraving system
and then imprinted on products such as metallic pens, awards, jewelry and crystal ware.
Embroidery: This process makes your logo looks great on clothing with stitching. Items such as caps,
blankets, shirts, trousers and fleeces this form of print will look great with your logo once the
embroidery work is complete.
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