Walk a mile in your customer’s shoes
As business owners, entrepreneurs and solepreneurs we need to engineer innovative
customer experiences in order to grow our profits, our customer loyalty and ultimately to
increase our customer’s spend with us.
We need to be asking ourselves the question – how can I deliver my product or service to
my customer in the way which they need and want it. We need to be consumer centric in
order to make engage in conversations and continue the dialogue and ultimately – the
relationship.