MARKETING AGILITY
Uniformity helps optimise your marketing
resources as the same images can be used
for different online marketing sites. It
increases the chances that your company’s
visual style will be compatible with other sites
you would like to advertise on or sell your
products.
Besides financial considerations,
there are a number of other
reasons
why
a
white
background is used for product
photography.
COLOUR PSYCHOLOGY
Colour is a persuasive tool for visual
communication and to influ
influence the
subconscious
and
emotional
choices
consumers make regarding your brand and
your product.
Particularly the colour white can be used very
effectively to encourage a pleasant user
experience on an eCommerce website. It
creates the feeling of spaciousness, purity,
sness,
serenity and clarity.
A clean and professional looking website also
builds
trust,
exudes
authority
and
demonstrates a willingness to be transparent
in your dealings with your customer.
Focusing on the product and not blending it
into a busy background, tells a customer that
sy
you have nothing to hide from them, and that
everything about the product is out in the
open.
PRODUCT PRESENTATION
A white background affects the presentation
of the product by focusing all attention on the
object. It makes it stand out while
still retaining all its properties like shape and
size.
It leaves no room for distraction and
competition from other objects, or from strong
colours in the background or foreground.
The white backdrop eliminates colour casts
ite
and reflections from the background and
surroundings on the product distracting the
viewer and making it look untidy.
USER EXPERIENCE
As in a showroom in the real world,
eCommerce customers want to effortlessly
move around a clean and neat environment
round
with clear and bold signage that will make
their journey from browsing to buying, as
easy as possible.
Design elements like buy buttons, zoom
functions etc. have to stand out and if the
images are too busy, these very im
important
features of an eCommerce site may get lost
in the din, reducing the browser’s motivation
to spend money.
In short, the reasons why a seamless white
background is considered the industry
standard is because in eCommerce, the
customers are unable to use any other sense
but their visual sense. Colourful, good quality
and detailed images are therefore vital.
If the product is contrasted against a clean,
white background it enhances their
engagement levels, the click
click-through rate and
the spending velocity on your site.
ity
Call Martin or Erika at 072 3553 264 for a
price-per-image estimate for images that
image
present your products in the best possible
light.