Xtraordinary Women Magazine April 2015 | Page 17

Adelaide potgieter - Founder of mad group of companies

What is it that you are passionate about?

Life, life, life and life! And making a difference in life, even if it’s just one campaign at a time. There is so much that CAN be done but that isn’t happening… that’s usually where you will find me.

Who or what has been the biggest influence in your life and why?

The list is endless. There have been different influencers at important stages of my life..

Who or what is your inspiration and why?

I am inspired by many things and many people such as Whitey Basson who’s business acumen astounds me. Also my brother, the MadWorld CEO, who manages to tackle challenges head-on without fear.

What is your personal "motto"?

To love life as if every day matters.

What has been your biggest adversity and how have you overcome it?

I have a compulsive nature. This manifested with eating, drinking and work. The art lies in finding a balance but I have by no means mastered the art yet! So I have learnt to live with my compulsive nature and have found that I need to take it one day at a time.

What are your top 3 business tips?

1. Work very hard. It pays off.

2. Lead by example.

3. Don't be afraid.

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