XMotionMag Issue 3 June/July 2017 ISSUE3_JUNE-JULY17 | Page 18

When the judging was over, it was Eelia Afsharzadegan that came away with the win in the Senior category ahead of Ferrdy and Andy Diehl. The top spot was shared in the Junior division by Bora Anliatamer and Ali Alshamayleh. Ben Nixon was 2nd and Carraigh Monien was 3rd. The Magenta team, including co-founders Vivien Feil and Soy Panday spent a couple of days skating iconic venues across Dubai and Abu Dhabi as part of their trip. “It was crazy, we managed to get the whole Magenta team here, with filmer Josh Roberts from Australia, Ben Gore, Zach Lyons and Jimmy Lennon from the States” says Hani Talat, PR Manager for Dynamics Sports, “the team was also joined by Leo Valls, Gaetan Salvignol, Dave Manuad and Soy Panday from France as well as Glenn Foxx from The Netherlands” he continued. Magenta was established in 2010 in Paris around a tight crew of friends and family, all lifelong passionate skateboarders. For obvious quality reasons, we produce our boards in America and all our clothing is made in Europe. Magenta tend to do things differently to the “big” skate corporations and skate for the love of skating, not for creating corporate advertising. XMOTIONMAG • 18 “The idea came about because we love skateboarding but frankly the thing was starting to get really sucky back then in our view. Corporations have always controlled people’s perception of skating, and back then they were all big and annoying. You’d watch a skate video and feel like you’re watching the most annoying corporate TV ad. Either we were going to find another interest or start something to get us psyched on skating again. We chose to do just that and started Magenta.” says Vivien Feil, co-founder of Magenta The Magenta distributor here in the UAE is Dynamics Sports, which was established in UAE in 2014 with the goal to offer something new to the UAE skate community. The founders believed in not only supporting the skate scene and industry, but also supporting the up and coming talent and amateur skaters in the region. By offering a wide variety of brands and very affordable products, Dynamic Sports makes skateboarding more accessible to skater hopefuls and drives more involvement in the sport as a whole. Board brands available from Dynamic Sports include Real, Antihero, Krooked, Girl, Chocolate, Polar, Magenta, BD, Nomad and Droshky. The shops also carry urban lifestyle fashion and shoes from Nike SB, Adidas Skateboarding, Vans and DVS.