EDUCATION FEATURE
WISE UP
Demos, courses, workshops... sharpen your techniques
and coax your creativity by making the most of Racoon
International’s brilliant education programme.
Staying motivated and
getting a fresh perspective
on your extension work
can be a challenge. Thanks
to Racoon International,
hairdressers
have
top
quality education available
right on their doorstep,
with expert educators all
set and ready to share their
skills to energise your
enthusiasm and invigorate
your creativity.
“Today’s competitive trading means
you must be ahead of the game
to attract, satisfy and secure your
clientele,” says Racoon International
Creative Director, Stephen Messias.
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“So no matter what your level of
experience, or how successful
your business, it is vital to
continue developing skills, think
up new concepts and invent
fresh techniques. The best way to
attain this is by being equipped
with polished skills and creative
thinking, giving you the capability
to achieve the very best. Therefore
making provision for regular and
ongoing education is essential,”
says Stephen.
“Racoon doesn’t only offer courses
to train the fundamentals of skilful
extension application. Of course
that’s what the Hot-Bonded,
Pre-Bonded and Micro Weft
programmes deliver, but for a more
elevated course, something to
develop the creative and technical
skills of a seasoned stylist, Racoon’s
Advanced Techniques is spot on.
“Attendees will learn how to be
innovative with techniques and
tailor them to create really bespoke
looks for their clients. Experimenting
with different techniques sees work
become more polished; it has a
very positive effect on creativity and
helps them to achieve their personal
best. It gives them a repertoire of
new ideas to bolster their morale
and boost revenue,” explains
Stephen.
“Taking yourself out of the
business and immersing yourself
in an environment where you
can challenge yourself, push
the boundaries with work that’s
experimental, maybe even a little
extreme, is always inspiring,”
says Stephen. “That’s why we
recommend attendees have a
degree of experience under their
belt to fully appreciate the content
and absorb the impact of this
course.”
Another area of expertise which
Racoon caters for embraces the
all-important wedding day. The
Bridal Hair and Creative Styling
one-day course shows stylists how to