X-TEND Magazine issue 02 | Page 13

What are the ‘must dos’ to ensure a successful shoot? What is your worst nightmare on a shoot? The model and concept are right up there at the top. If they are both right – you’re half way there. I recommend to only think of shooting when there is enough budget to work with professional models; this speeds up the day hugely and helps get great images. The model isn’t only about what she looks like – but what she does. And aim to keep the concept simple. For a hair shoot, the main point that the eyes are drawn to must be the hair. If the fashion is too busy or the background too complicated, they can battle with where the eye should naturally be drawn. The models not turning up! What determines the difference between great and awesome results? I’m always listening to the radio, I have five DABs