WSTV Confidential
Dec. 2013
Sales Manual
While the sports subcategory does fall a little in terms of revenue per deal,
this is a great way to tap into the local community. Also, you can capitalize
on these deals year round by picking different sporting events from offering
a high school football season pass to a deal for college basketball or the
local minor league baseball team. From a price standpoint, all of these
come in very close to one another and offer yet another category to help
raise your average price point.!
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Final Thoughts
The event group is very tight in terms of performance, so you shouldn’t shy
away from one area. Generally event deals are for admission and that’s
only half of the equation for the advertiser – they want a full venue and
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