Goals and Challenges:
The Results:
Streeter Marshall is an old established firm of
solicitors and notaries with 3 offices in the
South East of England. The old website was
built by WSI back in 2005, but had become
outdated and did not convey the modern
image needed by this progressive firm.
Web analytics show that the ongoing PPC
campaign, which has continued at the same
advertising spend level as previously, is now
only accountable for 10% of the website
traffic. Meanwhile, organic search is now
sending around 70% of visitors each month
(over 1,200 visitors each month).
Whilst the old site had been successful in
bringing new client business to Streeter
Marshall, most Internet business came via the
pay-per-click (PPC) campaign that WSI
conducted with very little business coming
from organic search.
The Solution:
The initial site WSI created for them used
dynamically generated URLs and the new site
that WSI developed recently is far more search
engine friendly. The website was created with
each web page being optimized for one
primary, and a couple of secondary keywords /
key phrases. Also, the page URLs contained the
primary keyword on each page.
The new website also reflects their new
corporate branding and whilst the client was
keen in having a graphic intensive home page,
we have managed to overcome the SEO issues
caused by this with the creative use of
javascript and ALT text for the service images.
WSI will continue to work with the company to
review its ongoing Internet marketing strategy
and expect more of their marketing budget to
move from traditional advertising to organic
search / social media optimization.
TESTIMONIAL
“We are delighted particularly at
the speed the website moves from
screen to screen compared with
the old site. In addition, the color
and clarity is much better with a
more modern image. Many thanks
to WSI for all your help over a long
period of time. We are pleased
with the input that you have made
into the development of the site, a
much better product than what we
had originally".
David Moore
Senior Partner
Streeter Marshall
WSI Cons ձх