Writers Tricks of the Trade WINTER 2017 - ISSUE 1 VOLUME 7 | Page 17

DIGITAL MARKETING( CONT’ D)

One big innovation at DBW 2017 is that they’ ve added a third day which is an IndieAuthor conference. They’ ve lined up some great speakers including Pete McCarthy. One of real interest will be Jon Fine, whose career in publishing encompasses both Knopf and a long stint at Amazon. The agenda for that one is, as it should be, aimed more at the indie author I’ m not than the publishingestablishment-analyst I am, but it will be very interesting to see how successfully they can pull an indie author audience to midtown Manhattan.

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widelyacknowledged thought leader about digital change in the book publishing industry. In his nearly 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His insights about how the industry functions and how it accommodates digital change form the basis of all of the company’ s consulting efforts.

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WORDS OF WISDOM ABOUT EBOOKS

It ' s easier to read from an e-reader and eat at the same time because you don ' t have to figure out how to hold the book open on the table.

WRITERS’ TRICKS OF THE TRADE

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WINTER 2017