Writers Tricks of the Trade Volume 7, Issue 4 Winter 2018 - Page 28

S OCIAL M EDIA T IME M ANAGEMENT (C ONT ’ D ) non-fiction,. PINTREST - 2 MINUTES Find or upload five great images that relate to your books and "pin" them to your Pinterest boards. Don't overthink it. Did you recently witness a great exam- ple of customer service, like homemade cookies at the check-in desk of your hotel and perhaps you write cozy mysteries that involve a cateress or bakery owner? Pin that photo under "Inspiration" or "Customer Service." BLOG ROLL - 3 MINUTES Review the latest headlines of posts on the influential blogs from authors, pub- lishers, agents, etc. Setting up an RSS feed makes easy to see them all in one place. Read a few, and post comments on one or two (with your Twitter handle or website attached, if possible). This helps to make readers aware of your brand and builds your online network . SHOW YOUR GRATITUDE - 1 MINUTE Did a reader rave about you on Twitter? Tweet back and say thank you. The same goes for positive reviews on Facebook and other social media forums. Ex- pressing gratitude humanizes you and makes people want to be a part of your social circle. Take the time to thank readers personally and your following will grow. Now… relax! This sounds like it is worth trying, even if your personal routine takes more time. PR Web says,”Breaking up the job into small tasks makes it easi- er. Just like the sales and marketing efforts it supports, social media is all about relationships. The more you put into it, the more you'll get back. Connections and brand awareness tend to have a snowball effect. Plus, it can be lots of fun.” W INTER 2018 P AGE 20 W RITERS ’ T RICKS OF THE TRADE