Writers Tricks of the Trade Volume 6 Issue 2 | Page 24
Don’t Diss Product Placement (Cont’d)
On that latter point, one of my subscribers, Reno Lovison, once made a slideshow video for me without even asking. He sent it to me as a gift with
suggestions of how I might promote it. It was an interesting turn around because
his own promotional materials and video business were the product placements
within the ad he made for me. Talk about partnerships! His Web site is
http://authorsbroadcast.com/ and if you look at the books on his Web site, you'll
also see the cover of one of my retail books for which he made a more traditional
sales video several years ago (and which I still use in multiple spots on my Web
site).
LISTEN TO CAROLYN HOWARD-JOHNSON on Blog Talk Radio
MARCH - APRIL 2016
PAGE 14
WRITERS’ TRICKS OF THE TRADE