Writers Tricks of the Trade VOLUME 10 ISSUE 1 | Page 9

marketing because frankly, you need all
the help you can get, especially if you
don’t have a budget to let some big
publicity machine do it for you when your
book comes out.
WHAT I DO
At the risk of repeating myself, which
I’m not at all ashamed to
do, I approach this
several ways.
I have this website,
with which I post my
weekly articles every
Tuesday. I also post a
notice of these articles
on Facebook and Twitter.
On the weekends, I post a little article
about each book or series on the
dedicated page at Fred Central for my two
series, Meleena’s Adventures and Detach
And His Search For Gold. I then post the
notices on the dedicated Facebook pages.
Twice a week, I engage my readers.
Apparently, this twice a week doesn’t
count for Facebook because they keep
sending me these bitch notices that I
haven’t posted in a while. Why? Because I
didn’t pay for their useless advertising!
Why should I when a bunch of
strangers are going to just ignore my
posts anyway.
Yet, my readers, like you, will see
them.
That’s what these things are for. YOU.
ENGAGEMENT
This may all seem like a lot of writing
and posting to do each week, but the only
thing it is for me is a few minutes to
dream it up, about fifteen minutes to
write, then actually posting it. The thing is
that I keep my readers constantly
engaged so they always have my books
and my series in mind. Plus, because I
post to several open forums, I DO get the
word out to strangers, I just don’t have to
pay for it!
SUMMARY
You can engage your readers in all
kinds of ways, and it doesn’t necessarily
mean you have to pay for it with annoying
ads.
It also doesn’t mean you have to spend
hours and hours at the keyboard.
It’s up to you.
Happy writing!
Fred
F RED R AYWORTH FOUND HIS PASSION FOR WRITING IN 1995. H E HAS BEEN A REGULAR CONTRIBUTOR TO
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