Writers Tricks of the Trade VOLUME 10 ISSUE 1 | Page 15

for details of how we might partner on
something like this for one of my new
releases. I’m planning to update my little
booklet, Great Little Last-Minute Editing
Tips which is intended as a grammar/
style guide but may easily and
thoughtfully be used as an inexpensive
thank-you greeting card or gifts for
writers. I use the e-book as a little bonus
when writers sign up for my newsletter.
***
C AROLYN H OWARD -J OHNSON , author of This Is the Place; Harkening: A Collection of Stories
Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-
winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own
or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor;
and Great Little Last Minute Editing Tips for Writers .
The Great First Impression Book Proposal is her newest booklet for writers. She has three
FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To
Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques.
Her blog TheNewBookReview.blogspot.com, lets authors recycle their favorite reviews absolutely
free.
A big thank you to Carolyn Howard-Johnson for continuously offering great advice to
writers at any stage of their careers. With the publishing market constantly changing, it is
important to stay on top of the most recent trends. For example, only a few years back e-
books and Kindle were not considered “real books.” Now they account for a large portion of
overall book sales.
Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the
advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly
a decade as instructor for UCLA Extension’s world-renown Writers’ Program. All her books for writers are multi
award winners including both the first and second editions of The Frugal Book Promoter and her multi award-
winning The Frugal Editor won awards from USA Book News, Readers’ Views Literary Award, the marketing
award from Next Generation Indie Books and others including the coveted Irwin award. Her newest book in the
series is How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build
and sustain a writing career.
Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and
Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with
her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make
life happen” and was given her community’s Diamond Award for Achievement in the Arts. Her first novel is out
of print but is still available using Amazon’s New and Used feature (http://bit.ly/ThisIsthePlace) and her agent is
shopping her second, This Land Divided, already a prize winner in WriterAdvice.com’s Scintillating Starts contest.
W INTER 2020
10
W RITERS ’ T RICKS OF THE T RADE