Writers Tricks of the Trade Vol. 6 Issue 1 | Page 23

PRESS “CONTROL” THEN CLICK “BUY” TO PURCHASE ANY BOOK BE SMART ABOUT PUBLICITY SCAMS IN 2016 Every seasoned writer will tell you that as a new author you need publicity to get your precious baby noticed. Some will tell you to hire your own personal publicist. If that is what you decide to do, heed caution signs and be sure to do your homework, and if you thought getting your book published was hard, wait until you embark on the search for a good publicist. BUY WHY YOU HAVE TO CHECK OUT THE PERSON YOU WANT TO HIRE. Unfortunately, anyone can represent themselves as a publicist, and dishonest publicists prey on writers all the time. They charge inflated fees and then deliver substandard work, if any work at all. The thing they promote the most is their own paid services and can’t wait to take your check. M