Writers Tricks of the Trade January-February 2015 | Seite 25
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PUBLISHING PREDICTIONS FOR 2015
FROM FOUNDER OF SMASHWORDS
The following is a very condensed version of Mark Coker's Publishing
Predictions for 2015 that appeared in the Huffington Post. We suggest
you read the whole article. It is filled with expanded descriptions and
commentaries of everything below.
1. More authors will aspire to self-publish - Today the former stigma of self
publishing is evaporating. The indie author movement will grow stronger in 2015.
Traditionally published authors will continue to transition to indie, led by midlist
authors. We'll also see more hybrid authors (authors who self-publish and traditionally
publish) reorient their publishing strategy back in the direction of indieville.
2. Indie authors will capture more ebook market share - Self-published
ebook authors typically earn 60-80 percent of their book's list price as their royalty.
This compares with 12-17 percent for traditionally published ebook authors. As the
number of self published titles increases, fueled by more and more writers becoming
self-published authors, indie authors will capture increased market share.
3. Screen reading will increase, but at a slower rate Reading will continue
to transition from print to digital, yet the rate of growth will slow. One bright spot for
digital books will be the continued growth in screen reading in developing countries
aided by the ubiquity of smart phones.
4. 2015 will be slow growth for most authors, indie and traditional
alike - While some indies had a fabulous year in 2014 (look no further than the retailer
bestseller lists where self published authors are hitting the top 10 each week), most
authors experienced a slower growth year - especially when compared against the gogo days of exponential growth from 2008 to 2012. The causes for this slow down
include a new e V