Writers Tricks of the Trade Issue 2 Volume 9 | Page 18

3 N EGLECTED E B OOK C ONSIDERATIONS
C AROLYN H OWARD -J OHNSON
A UTHOR OF T HE F RUGAL E DITOR — THE WINNINGEST IN HER AWARD - WINNING
H OW T O D O I T F RUGALLY S ERIES OF BOOKS FOR WRITERS
A
Web site owner was asked what the
“three most important components
are for publishing a professionally pro-
duced e-book” and he referred the question
to me. As long as I was figuring out the an-
swer to this all-important question, I fig-
ured I’d pass it along to you but publishing
an e-book is harder than reading one so I
thought it better to simplify a bit. I took the
liberty of qualifying it with an introductory
clause and here it is.
S UMMER 2019
A self-publisher must be a jack-of-all
publishing trades and even now many
readers are still not comfortable with e-
books I want to tackle the question with
those considerations in mind. I believe the
three most important components of pub-
lishing an e-book are:
1. THE COVER. Visuals are powerful tools. A
great book cover may be even more im-
portant for an e-book (even though it's vir-
tual) than for a paper book. It will probably
be the only visual a reader will have to con-
P AGE 13
W RITERS ’ T RICKS OF THE T RADE