Writers Tricks of the Trade Issue 1 Volume 8

T RUE S ELF -P UBISHING I NCLUDES M ARKETING (C ON ’ TD ) non-fiction,.    My newest book How toGet Great Book Reviews Frugally and Ethically.It will give even experienced authors everything they need to get and manage reviews. To make them an essential part of a launch and to make them the essential part of keeping a book alive forever. No kidding! And, of course, my first book in the HowToDoItFrugally series of books for writ- ers, The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. It gives you templates for everything you need to make your book a success including a sample blog, several query letters used for several different purposes, and even a sample pitch for selling yourself by phone courtesy of Raleigh Pinsky. And, of course, Morgan St. James’ Tricks of the Trade. Here’s the first rule you can believe about publishing: Publishing—especially great publishing—requires marketing and you—the author—will be an essential part of that no matter how you publish. ~ CHJ ---- Carolyn Howard-Johnson is a former journalist, retailer, and marketer who started publishing how-to books for writers for the classes she taught for UCLA Extension’s renowned Writers’ Program. Members of the California Leg- islature named her Woman of the Year in Arts and Entertainment. Learn more about her how-to books and her creative writing at http://howtodoitfrugally.com S PRING 2018 P AGE 20 W RITERS ’ T RICKS OF THE T RADE

Writers Tricks of the Trade Issue 1 Volume 8 | Page 28