plays host to the only Formula One race in the United States.)
Our tour included a walk through pit lane, where we saw
teams making last-minute modifications to the bikes in the hours
and minutes leading up to the race itself. This kind of intensive
tweaking of the technology, in which teams invest massive
amounts of capital in order to gain a strategic edge, is likely
familiar to those who follow top tier car racing like Formula 1.
Tissot’s own popular brand ambassador, Nicky Hayden—
known to fans as the Kentucky Kid—was entered into the
race, his 200th since he began racing in MotoGP. Nicky told
us that while he loves the Circuit of the Americas facilities and
relishes the chance to race in front of an American crowd—he
is currently the only American racing in MotoGP—the course
layout was not one of his favorites in the series. Still, Nicky made
a respectable showing, finishing near the center of the pack.
As he always does when racing in Austin, Nicky
took time to meet and greet fans at the Tissot tent, signing
autographs and, in the case of those who bought his new
limited edition Nicky Hayden Tissot T-Touch, the collectible
helmet watchcase that comes with that watch.
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