EDIT NOTE
DRIVE ON
In terms of consumer goods with natural affinities, the watch
and the sports car appear to be without peers. While arguably
invented for the military trench, for the airplane cockpit or for the
wrist of noble ladies—depending on the competing narrative you
choose to believe—it is in the driver’s seat that the wristwatch found
it’s most natural home.
In this issue, we examine many of the more prominent motorsports collaborations in the world of fine watchmaking, from Rolex’s
weeklong celebration of classic automobiles on California’s Monterey
Peninsula to a lesser-known marque of watches produced by the
former Formula 1 star Stephen Johansson. We present ample proof
that the watch-car synergy is still alive and well, a driving force, if
you will, within the marketing departments of both industries.
On our cover and in our cover story, we introduce you to the latest in TAG Heuer’s long and estimabl RƖ