COVER STORY
Other Connected variations
FORMULA E
As a logical
continuation
to its avant
garde approach to not
only product
design and innovation, but also to marketing
and sponsorship concepts, TAG Heuer signed
a multi-year partnership with Formula E, the
sustainable, all-electric motorsport championship, in 2014.
TAG Heuer Professional Timing, the timekeeping division of the Swiss watchmaker,
provides all of the live timings for the chamh includes high-profile
high-profi
pionship series, which
g and prix races across Europe, North and
grand
South America, and Asia.
CONNECTED TO ETERNITY
Buyers of the TAG Heuer Connected will have the opportunity to
recycle their watch directly to TAG Heuer in a few years’ time in
exchange for a $1,500 voucher toward the value of ann identically
ece valued at
sized and styled fully Swiss-made mechanical timepiece
$3,000. In this way, the connected watch serves as a bridge between the glut of wearables currently on the market andd the
sting prodSwiss watchmaking industry, long known for making lasting
ectors will
ucts of enduring value. Perhaps a new generation of collectors
catch the high-end watch bug as a result of their interest in cuttingedge electronics.
Despite this success Mr. Biver has been careful not too place
undue emphasis on a brand-new technology at the expensee of
traditional mechanical watchmaking. Passionate collectors know
that TAG Heuer’s history is steeped in sporty and relevant mechanid value
cal timepiece offerings that have traditionally offered a sound
proposition. And that is why the major product debut at TAG Heuer
uer will
appears to suggest that Mr. Biver’s new direction for TAG Heuer
lead back to basics.
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WRISTWATCH | 2016