NEWS
ROGER DUBUIS OPENS ITS
FIRST U.S. BOUTIQUE
As part of its exciting international expansion, Roger Dubuis opened its first
boutique in the U.S. in November. Following hot on the heels of the recent
opening of a new flagship boutique on the brand’s home territory on Geneva’s historic Place de la Fusterie, the New York boutique captures the bold
spirit of the Manufacture and is entirely in sync with the inimitable atmosphere of the Big Apple. The unique space located at 545 Madison Avenue
in mid-town Manhattan, once again reiterates the distinctive jewellery box
design of all its new boutiques.
The ever-present square (visible in the geometry of the inlaid floor made
of precious woods of the New York Boutique), three iconic colors (bronze,
black, and red), along with the emblematic traits of each well-defined
Roger Dubuis worlds – Excalibur, Hommage, and Velvet – bear witness to
the qualities that have always distinguished Roger Dubuis: a contemporary
spirit expressed through an original aesthetic demonstrating a consistent
capacity to surprise and appeal. Welcoming furniture perfectly offsets the
bold, technical perfection of the brand’s signature creativity. The intimate,
sophisticated environment subtly associating braided leather, bronze, and
wood creates a quiet atmosphere favouring thought and relaxation.
In celebration of the opening, Roger Dubuis will dedicate a Hommage
Millésime piece to the New York boutique. A unique restoration project
dear to the heart of the founder of the brand, Millésime marks each year
with a special “vintage” in the shape of just one creation embodying a
wealth of restoration work. These models are available exclusively from
Roger Dubuis boutiques and are systematically related to boutique openings representing milestone events in the life of the Manufacture and its
steady expansion.
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WRISTWATCH | 2016
AUDEMARS PIGUET GRAND
OPENING OF ITS NEWEST
BOUTIQUE ON RODEO DRIVE
Audemars Piguet CEO, Francois-Henry Bennahmias, CEO N. America, Xavier
Nolot and Westime Founder, John Simonian and President Greg Simonian
were joined by Audemars Piguet brand ambassadors Serena Williams and
Freida Pinto as they celebrated the grand opening of the Company’s fourth
boutique in the United States on the world famous Rodeo Drive.
The Beverly Hills boutique, which is located in the picturesque shopping
arcade Two Rodeo was the perfect backdrop to recreate the Company’s
Swiss roots. A white neon sign reading “Welcome to Le Brassus Hills” reminiscent of the famed Beverly Hills sign hung overhead as guests ascended
a flight of stairs to enter the party. During the festivities after a ceremonial
ribbon cutting, the façade of the boutique was illuminated in white lights
followed by a snowfall of white confetti. Further Swiss touches included
food and drink like traditional raclette presented by servers dressed “chalet
chic” in cream, white and grey ski resort attire. Other Swiss-inspired décor
included a fire pit, cabins housing the DJ, watchmaker and food stations as
well as an interactive photo station with light snowfall.
Other notables included Alessandra Ambrosio, Don Cheadle, James Corden, Miguel Cotto, Corey Gamble, Kevin Hart, Johannes Huebl, John Mayer,
Joel McHale, Omarion, Pras Michel, Nicole Murphy, Olivia Palermo, Erica
Pelosini, Jeremy Piven, Kiss drummer Eric Singer and Sylvester Stallone.
The 1,342-square-foot boutique offers the full range of Audemars
Piguet’s collection. The three-level boutique, featuring oak, Vals stone, and
metallic surfaces, evokes the natural beauty of the Vallée de Joux region in
Switzerland where Audemars Piguet timepieces have been crafted for over
140 years.